This is not surprising. I suppose the telegraph companies wailed and gnashed their teeth at the phone companies, too. Amazon isn't beating you because they're an evil empire out to destroy the little guy. They're winning because they have a better business model, that works better for how customers actually live today. I spend a not-insignificant portion of my income on books. I have an entire room in my house dedicated to them. And I haven't set foot in a bookshop in five years. Why would I? You might have what I want, or you might not. I might be able to find it on your shelves or somebody else might have left it in with the romances. You might be able to order it, or you might not. I gladly shell out my $70 a year for Amazon Prime. I make it back in shipping costs by early March at the latest. I don't have to leave my house. I can order pretty much anything that's ever been printed–if Amazon doesn't have it, their marketplace sellers probably do. I don't have to search for it, wait on special orders, or wait in line. And it all happens at prices with which you can't compete–not because Amazon is some kind of anti-competitive monopoly, but because their business model is just plain cheaper. And that's not even mentioning ebooks. Despite my life-long addiction to books, both as a medium and as objects, I haven't bought a physical book in two years, and I don't miss them at all. It's a better experience, all around. At first, when something came out that I couldn't get electronically, I bought a physical copy and grumbled through reading it. Now I just don't read it. Eventually, publishers will adapt or die, and I won't have to worry about a lack of electronic versions. (And as a side note, even without books and music and movies and all the other entertainment detritus that did little but take up space and time, the Prime account is still a hell of a deal). Look, I sympathize. The position you're in can't be very much fun. But I'm growing sick of people making out Amazon to be some kind of Wal-Mart. They're not. They're not just bigger or meaner or cheaper–they're flat-out better. You've looked at the author's perspective, and the bookseller's perspective, and Amazon's perspective, and the publisher's perspective–great. Well, here's this consumer's perspective: I don't shop with them because they're brainwashing me and destroying the little guys; I shop with them because they have what I want, when I want, at a price I want. That's just not a service you–or any physical bookshop–can provide to me any more. From where I sit, they're not really your competitor–they're your successor. - Dave
My question for Dave is why is he bothering to read a blog - much less take the time to reply to it - from a small independent bookshop? Clearly he doesn't give a damn about independent businesses and, if he's correct and we don't survive, blogs like ours will cease. So why does he bother?
If we don't survive, there will be no more blogs, no website, no recommendations, no weekly newzines and no quarterly newsletters. Those only exist if people buy physical books. Selling e-books will not support them. I have no idea if Dave pays any attention to those things we produce, if he uses them to decide what to buy from Amazon. But it is possible he won't have them to use much longer.
The other issue in all of this is that if the independent booksellers to vanish, as Dave seems to gleefully believe they will, can publisher continue to publish? If we crash and B&N were to crash like Borders has, will there be an outlet for physical books? Can publishers continue to produce physical books with only university bookshops, libraries, price clubs and Amazon to sell them? And if they can't, how can publisher continue to publish? Can selling e-books support the marketing and editing and sales force that exists? If not, if publishing as it currently exists goes away, Dave may be left with only what Amazon decides to 'publish' itself.
If the market for books continues to narrow, inevitably the choices readers have will, too.
Finally, some posts have decried my stance since Amazon is going to contiue publishing more and more authors and even reissuing many. As a country, as a planet, we've been dealing with the impacts of the idiotic, short-sighted, if not mendatious, actions of the huge corporate banks. The question has been about Too Big To Fail. If that is a bad idea for banks, shouldn't it be applied to any corporation? If we're to worry about Goldman Sachs as being too big, when do we apply that to Amazon? Because we should.
Others have posted/commented that we need to adapt or we will die. In our 21 years, we've continually adapted. We're not hesitant to do that and we'll continue to adapt to the changing paradigm. We will be unveiling our new website that offers online sales and e-books. We're not sticking solely with printed books, but they are and always will be our primary focus. How could they not be? How can you call yourself a bookseller and not sell books? Otherwise, you're just a 'filesharer'.
~ JB
It's interesting that JB's initial premise, that he doesn't want to sell books from Amazon's own printed books imprints, has morphed into slams against him regarding the ebook world. People, he didn't say he objects to or is afraid of ebooks--he doesn't want to sell Amazon's PRINT imprints at least partly because that would require purchasing them, thus handing money over to Amazon.
Is it really so hard to understand why a brick & mortar bookseller doesn't want to do business with Amazon? As an analogy, would you expect a local hardware store (the few that still exist) to purchase their goods from Home Depot or Lowe's for re-sale?
Physical bookstores of all sizes, indies as well as chains, have to make choices every day because they cannot possibly stock every book printed. Doesn't each store have the right to make its own business decisions? Yes, feelings will be hurt and feathers will be ruffled but, as the saying goes, you can't please everyone.
Posted by: Lelia Taylor | June 23, 2011 at 10:05 PM
What do you think of Pottermore?
Posted by: Lori Tuttle | June 23, 2011 at 04:57 PM
The world as you knew it is changing and you hate it. That is all you are saying with comments such as, "How can you call yourself a bookseller and not sell books? "
What you are saying is that when I read Hilary Mantel's Wolf Hall as an eBook I wasn't really reading a book and I wasn't really reading.
You seriously need to rethink what books are. Did they stop being books when they were no longer written on scrolls? No... They haven't stopped being books now that most fictin sales are digital.
When I and others told you change or die, we were just telling you the truth.
Your anger and resentment isn't going to help and by boycotting authors who DARE to do business with someone you don't approve of, all you do is drive away customers.
But you're hurting yourself much much more than you hurt anyone else.
Posted by: JRTomlinAuthor | June 23, 2011 at 04:57 PM
There is also a thread going on at the Slog about the movement to charge for readings...
http://slog.thestranger.com/slog/archives/2011/06/23/should-bookstores-charge-for-readings
Posted by: Matt Briggs | June 23, 2011 at 03:46 PM
Amazon has little to do with Seattle Mystery Bookshops "problems."
The Web supports a scale-free network. This structure offers for writers and readers a richer and really more accessible framework than the old school herky jerky mode represented even by beloved bookstores such as Elliott Bay, City Lights, or Seattle Mystery Bookstore. I discover fantastic writers (and readers) all of the time who would not be visible if not for the Web. Yes it is a fundamental change and this change is disruptive. Just because it is rooted in a change in technology I don't think it is necessarily all positive either, or that like some kind of economic social Darwinism, do I support survival of the fittest. It would be awesome if the companies that are benefitting form this change, such as Amazon, would help brick and mortar stores such as Elliott Bay, City Lights, or Seattle Mystery Bookstore through this change. Alas that isn't how businesses work. JB's fear and anger seems appropriate (if misdirected) and more it is futile. It begs the issue how to the customer's of a bookstore help the bookstore survive? While buying books at the store seems to be obvious answer, that just isn't how retail works. [In fact that has been the entire problem with fair trade as well hasn't it?] It almost seems like it would be make sense for someone to come up with a kind of kit based on research of what works that helps bookstores through the transition to ebooks. My instinct tells me that the physical, communal space for books will be even more valuable after ebooks than before. Maybe I'm wrong. But if it is more valuable, a business model can be built on it. My probably won't come true prediction for bookstores is that almost all of the ones rooted in the current model will die once ebooks are common (at a certain point there just won't be print runs that include hard copy books), and then a new type of physical space associated with books will be established. For instance, there are still stationary stores, but they are not like stationary stores back in the days of the post office, typewriter, and ink well.
Posted by: Matt Briggs | June 23, 2011 at 03:44 PM
Even though I don't completely agree with you, I will continue to do what I've always done:
a) buy all the in-print and out-of-print books I can find at Seattle Mystery Bookshop and my other favorite Seattle-area indie bookstores.
b) buy self-published e-books via the Kindle Store, and out-of-print stuff I can't find elsewhere at Amazon.com.
Posted by: Jim Thomsen | June 23, 2011 at 02:55 PM
JB,
I empathize, but people don't worry about Goldman Sachs being "too big." And Amazon is not a global bank with its fingers in everyone's business.
I'm a writer, and I still think the Big Six is the way to go for authors. One of the Big Six is currently reading my manuscript now, and if the stars line up, she'll buy it. It is *hard* work trying to get published by them. You are cut short every turn. You have to get the right editor at the right house on the right day. And hopefully things turn out.
The lure of Amazon and other self-publishing ventures is that its so easy. No agent to tell you no. No editor to say no fifty times. You imagine there is a world of readers just dying to get their hands on your work. But the reality is quite different. Those gatekeepers - agents, editors - are keeping out a lot of garbage.
The two self-published ebooks I've bought have been horrid affairs with spelling mistakes, every cliche in the book, and just plain bad writing.
I think for snobs like myself, the Big Six will always be the gold standard.
I'll buy an ereader. And I do shop at Amazon - quite a lot, actually - but I also realize that Amazon has its place. It will never replace Random House. So I think your job is safe.
Posted by: Cara Ellison | June 23, 2011 at 02:30 PM